Tell People About Your Way Of Doing Things

There is a very famous marketing story I'd like to share with you.  And it has to do with beer.

Now you might be wondering what the hell beer, and you, have in common.  Or you're thinking that you and beer have a lot in common.  Let me explain.

A man by the name of Claude Hopkins was hired to write advertising copy for a beer company that was sitting about number ten on the list of beer companies.  They wasnted to turn things around so they hired Claude and had him visit their company.

During the tour Claude asked what one of the workers was doing.  The executives answered that he was washing the inside of the glass bottles with water prior to having them filled with beer.  Claude's response was that he never knew that they did that.  The Executives answer was that all beer companies did that.  Claude knew he was on to something.

So Claude went out and told the world about how this company did what they did.  From the washing of the bottles to ensure cleanliness.  To the filtering processes.  To the bottling.  He laid it all out for the consumer.  What seemed so mundane and boring to everyone in the beer industry was the thing that mattered.  It was the education of the process that set them apart.

I'd like you to educate your prospects about your process.  How do you do what YOU do.  

I don't care if you think it's boring.  Or if you think that it is so basic that EVERYONE will know it already.  The truth is that your prospects don't care about it.  They care that you care about it and the fact that you care will make them want to do business with you.

When I hire an accountant I don't really care about accounting.  I do care about how they are going to do my books and how they are going to save me money.  But when I search for an accountant they all look the same to me.  But the one I go with is the one who educates me on their process.  How they drill through the details and get things done right.

If you are a personal trainer the world needs to know how you get your clients in shape.  If you think that there are already others who do what you do and why would that be of interest to your clients think about this...Have a look at the fitness section of the local bookstore.  Have you ever seen so many books based on the same topic? Eat well.  Move a little.  Same principle but there are literally thousands of books based on the same topic.  Get your process out there so you can attract your clients.

Sometimes just talking about your process can be the differentiating factor between your business and everyone else's.  The truth is that about two percent of the service providers will even take the time to do what I'm asking you to do.  So get out there and explain your process to the world.  It will gain the respect from your ideal client I guarantee it.